The 8 most powerful enterprise video software platforms
An enterprise video platform is a solution designed to manage and enable video for a business. Find out more here.
By Darcy Hogendorn in
The enterprise video market is expected to skyrocket from $16.2 billion to $48.37 billion by 2026. Part of the reason for this growth is how solid enterprise video platforms (EVPs) can benefit daily workflows in the business landscape.
EVPs make it easy for async teams to communicate, share corporate communications and messaging, training, sales, advertising, and more. They also help businesses create a single, convenient space to house video resources that their entire organization can access from anywhere.
However, not all enterprise video platforms are created equal — especially when you factor in the many challenges associated with video content management, including everything from recording and publishing to device management and the user experience.
In this article, we’ll provide an overview of essential features to look for in an enterprise video platform. Then, we’ll take a closer look at eight of today’s most powerful EVP solutions and how well they stack up to common challenges.
What to look for in an enterprise video platform software
Enterprise video platforms offer a breadth and depth of functionalities. Certainly, different organizations have different needs and may have different requirements for EVP solutions as a result. However, some features fall into the “must have” category — regardless of the specifics of your business.
Read on for a roundup of five important features to look for when evaluating potential EVP solutions for your organization.
Provides end-to-end functionality
Supporting communications throughout your entire organizational ecosystem is a complex and multifaceted undertaking comprising enabling live video and on-demand streaming, content enrichment, distribution, and management.
While you can invest in multiple tools to address these different use cases, some EVPs offer everything you need in a single, flexible, and centralized solution. Why attempt to juggle multiple EVPs when you can have one that does it all — better?
Offers video streaming services
A top requirement for many organizations when looking for an EVP is reliable, scalable video streaming for both live and on-demand content. From all-hands meetings to new employee orientations to product demos, high-quality video is essential — whether you’re delivering it to an audience of one of 100,000.
As organizations adapt to the mainstreaming of the long-term hybrid work model, video streaming will continue to be pushed to new limits of bandwidth and latency requirements. If you’ve ever sat through a virtual meeting plagued by lagging video, you know that it directly detracts from the user experience, the event's quality, and the impression attendees have of the organization.
The best EVPs leverage technology to optimize video streaming capabilities and consistently and comprehensively deliver satisfying video experiences.
Includes easy-to-use video content management
Many organizations lay claim to extensive video content created across their enterprise for a variety of purposes. While these videos have tremendous value, many potential issues are associated with managing a growing video library.
From large and unwieldy files that challenge storage capacities to translation and transcription cycle delays to lost resources resulting from information-sharing shortcomings, each potential obstacle becomes an opportunity to save time and money with user-friendly and effective video content management.
The best EVPs simplify the process of creating, editing, sharing, and enriching video content. Robust translation and transcription services, AI-powered searchability with tagging, and a single cloud repository add up to an advanced content management system that supports access and engagement across your entire organization.
Keeps your data and analytics safe and secure
Cybersecurity is at an all-time high. In 2021, organizations around the globe endured an average of 925 cyber attacks weekly, with more than 22 billion records exposed during this time.
Here's the takeaway for your business: If you haven’t dealt with a data breach yet, it’s only a matter of time.
Unfortunately, there are many points at which enterprise video content can create risk by making sensitive or proprietary data vulnerable. EVPs can play an invaluable role in defending against in several ways: by encrypting all video content, meeting all compliance standards, and utilizing best-in-class technologies.
These measures should be backed by independent validation confirming that the platform meets all security and compliance standards.
Integrates with other tools and software
Earlier, we mentioned that end-to-end functionality is a critical attribute of a desirable enterprise video platform. However, the ability to integrate with other tools, applications, technology, software, channels, and service partners is also critical.
A variety of enhanced user features exist that can be used to amplify the value of your existing EVP investment, as well as to help you continue to capitalize on new technology as it emerges.
Conversely, failing to acknowledge the importance of integration can lead to lost opportunities and technical debt in the future.
8 powerful enterprise video platforms
Organizations have many options to choose from when it comes to enterprise video platforms. Choosing the one that most comprehensively fulfills your organizational goals is critical to securing the best outcomes and making the most of your investment.
For example, if making the most of internal meetings is your top priority, then a powerful video content management system should be at the top of your list. On the other hand, if you’re primarily looking for a video sales tool for your sales team, a different type of software may be more appropriate.
In the crowded field of enterprise video software platforms, these eight entries stand out from the rest.
A collaborative video bub designed to keep teams connected, this video content management system (video CMS) lets companies import/upload, transcribe, edit, organize, and share videos to collaborate faster, work better, and move toward their goals together. Videos are automatically transcribed and lets users select on-demand transcriptions in up to 31 languages, making Rewatch an efficient way to keep organized, accurate meeting notes.
Put Rewatch to work for your organization to simplify and streamline your employee onboarding, team meetings and communication (live and async), knowledge sharing (product demos, feature updates, etc.), content and prototype reviews, and more. Book your demo today.
- Video streaming
- Content management
- Meeting management
- Collaborative tools
- Mobile screen support
- Closed captions
- Privacy options
- Easy-to-use navigation optimized for all devices
- User-friendly features like searchable transcripts, dark mode, on-demand viewing, and personal video queues
- Offers quick insights into who’s watching and for how long
- No free version or billing discount for read-only accounts
- Private collections only available with pricier plans
- No support for custom domains
- Processing time can be slow
- Transcription accuracy could be better, but making adjustments is easy
2. Microsoft Stream
Microsoft Stream, which recently replaced Office 365 Video as the video service in Microsoft 365, is a website portal designed to help teams and organizations create, securely share, and interact via online video. Users can also share comments and use tag timecodes in comments and descriptions.
- Video playback
- Video enhancements
- Video sharing
- Enterprise-level security and compliance
- Video analytics
- The option to sort online videos into public and private channels, and to limit access to specific teams/users
- Video content quizzes
- Useful integration with Microsoft Teams
- Intuitive, easy-to-use design
- Unlimited cloud storage with 24/7 access
- Limited video editing features
- No drag-and-drop functionality for organizing videos
- Lacking rich analytics
- Limited automations
- Long loading times
- Interface feels outdated and sluggish
Kaltura is a live and on-demand video service. The company markets itself as an open, flexible video tool designed for businesses of any industry, including targeted solutions for education, enterprise, developers, and telecom.
- Town hall meetings
- Virtual classrooms and webinars
- Video portal
- Virtual events
- Easy-to-use virtual classroom; excellent for educators
- Ability to put videos into albums or chapters by topic
- Lets users edit and remove portions of video
- Easy upload and embedding
- Doesn’t allow users to pass computer control in a screen-sharing session
- No emojis
- Pricing is quote-based for most packages
- Occasional video lag for some users
- Can be difficult to reach customer support at times
4. IBM Watson Media’s Video Streaming
This cloud video platform offers advanced end-to-end services for streaming live and managing recorded video content.
- Video hosting
- Video distribution and workflow
- HD live streaming
- Automated speech to text
- Live chat and Q&As
- Customizable channel pages
- Recording of broadcasts
- Reliable performance
- Video scheduling
- Integration with plugins and live platforms like Zoom
- Off-air video capabilities
- 24/7 technical support services
- Not especially intuitive or user-friendly
- Metrics can be confusing
- All channels accessible by search (as opposed to by a private link option)
This SaaS-based video content management system lets organizations securely create, manage, distribute and measure the success of live and on-demand video. Applications include employee onboarding and learning, customer onboarding and training, crisis communication, town hall meetings and other executive communications, and more.
- Video content creation
- Traditional and video-specific content management
- Comprehensive security
- Advanced analytics
- Easily create and enrich video
- Strong organization and search capabilities
- Constantly innovating with lots of new capabilities deployed regularly
- Flexibility, allowing a single user to livestream to 100,000 participants
- Requires professional installation
- Complex system with a steep learning curve with users reporting initial bugginess
6. Haivision Media Platform
This enterprise video and multi-site video distribution and management system lets organizations manage, share, and deliver secure corporate communications, real-time video feeds, and broadcast IPTV.
- End-to-end enterprise video workflow
- Hybrid premise/cloud and eCDN
- Administrative control and group viewing
- Remote contribution
- End-to-end security
- Real-time analytics
- High-quality VOD and live streaming platform video content
- Can be deployed on cloud or on-premise
- Convenient recording feature
- Supports many devices, including mobile devices, tablets, desktop, and more
- Handy “Live Review” feature
- Limited availability of recent user feedback and reviews
Specializing in end-to-end video solutions for digital businesses, Brightcove is an all-in-one video platform offering video streaming, video looping, social sharing, analytics, and more in one central location.
- Video streaming
- Video looping
- Social sharing
- Closed captions
- Multichannel distribution
- Collaboration tools
- Privacy options
- Organizational features are top-notch; nothing gets lost between upload and later access
- Very easy to upload and edit videos, as well as to create playlists
- Responsive and helpful customer support
- A wide range of configuration and delivery options
- UI feels outdated
- Limited analytics/lack of live streaming metrics
- Video processing can be slow
8. Vbrick Rev
This EVP provider offers an end-to-end, cloud-native solution designed to help organizations unlock the full potential of online video. In addition to supporting the scalable delivery of high-quality live and on-demand video, Rev offers bandwidth-efficient central video asset management, user access and permissions, network delivery devices, and video publishing and distribution capabilities.
- Live video streaming at scale
- Video content management
- Network-wide distribution
- Best-in-class security
- Seamless integrations
- All-device compatibility
- Ability to reliably broadcast to tens of thousands of people simultaneously
- Sophisticated security, including HIPAA compliance
- Lack of a TV interface for VOD content
- Amazing tool for everything from teaching to content distribution
- Very intuitive and easy to use for beginners
- Engagement opportunities via chat, Q&A, and polling features
- Excellent customer service and troubleshooting
- Limited public capabilities
- Limited webinar capabilities
- High cloud storage prices
- Setup can be time-consuming
Try Rewatch today and unlock more effective meetings
Video has transformative potential in the workplace — but only if you have the infrastructure in place to leverage its full power. Furthermore, your organization has unique and specific needs; not every video software platform will fulfill them.
This is why understanding your content management software options (and choosing the right one) is a business imperative that will help you empower your community and harness the full power of your video assets by seamlessly integrating video across your entire organizational ecosystem.
Enter Rewatch. From onboarding your team faster to enhanced video conferencing to enabling your entire community to import recordings and sync meetings from Zoom, our enterprise content delivery network helps your organization get more out of every business video in your library.
Book a demo to learn how to maximize your video assets with our leading enterprise video software platform.
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